R E S U M E
SUMMARY
Experienced social media and marketing manager specializing in brand growth, content strategy, and audience engagement. Skilled in freelance, hospitality, restaurant, agency, nonprofit, and government sectors, driving authentic connections and measurable results.
WORK EXPERIENCE & EDUCATION
SOCIAL MEDIA Freelance
Self-employed Dec 2019 – Present
Results-driven social media strategist specializing in content creation, audience engagement, and brand growth across various industries. Skilled in developing data-driven strategies, managing inbound engagement, and curating high-quality, brand-aligned content to drive organic reach and visibility.
Scaled audience growth, including:
Grew an account to 47,000 followers
Organically increased Vestavia Country Club’s Instagram from 1,724 to 3,091 followers
Increased following by 50% in two weeks
Maximized engagement & impressions:
Garnered 3M+ impressions in a two-week period
Achieved 60,000 organic impressions during a grand opening week
Drove 500,00+ views and a reach of 100,00 for Vestavia Country Club over four years
Developed a high-performing content strategy, with collaborative posts gaining 20K+ views
Engaged 10K+ accounts and generated 15K+ views through organic reach
Created and executed brand-specific content strategies, ensuring aesthetic consistency and engaging storytelling across Instagram, Facebook, X and LinkedIn.
Maintained inbound engagement, responding to comments, direct messages, and audience inquiries to build community and brand loyalty.
Designed and implemented editorial content calendars for seamless content scheduling, ensuring strategic posting aligned with industry trends and client goals.
Analyzed monthly performance metrics, adjusting strategies to optimize engagement, visibility, and overall audience growth.
STYLIST
Bella Bridesmaids – Homewood, AL Sept 2018 – Mar 2020
St. Louis, MO June 2020 – present
Motivated and detail-oriented sales associate providing clients with best-in-class customer service and individualized experience.
Delivered exceptional customer service in a fast-paced environment, guiding clients through dress selections and brand education to enhance their shopping experience.
Maintained expert product knowledge on designers, styles, and trends to provide tailored recommendations and build lasting client relationships.
Managed daily operations, including financial paperwork and scheduling, ensuring seamless store efficiency and client satisfaction.
SOCIAL MEDIA MANAGER
KC Prōjects – Homewood, AL oct 2018 – Mar 2019
Lead social media manager for three accounts including design and development of daily content for all social media platforms for 118,164 aggregate followers.
Grew social media following by 69.2% aggregate across platforms.
Developed and implemented creative campaigns, giveaways and promotions to increase client’s reach and brand awareness.
Identified and captured imagery both photography and videography best suiting the targeted market and content goal unique to each platform and client.
Produced and communicated social media analytic reports and updates for client review.
Informed and educated supporting staff on social media programs, initiatives and best practices for social media.
SOCIAL MEDIA & MARKETING MANAGER
Civil Air Patrol, National HQ – Montgomery, AL Nov 2017 – OCT 2018
Responsible for the creation and implementation of all nation-wide social media platforms and digital marketing initiatives within CAP’s strategic goals and national budget parameters; serving over 70,000 members.
Increased national social media reach by 210% aggregate across platforms.
Curated and created digital content to be disseminated among social platforms and website destinations.
Liaised with philanthropy team to achieve fundraising goals in excess of $100,000.
Oversaw weekly statistics and engagement reporting to leadership with directives for future strategies.
Served as CAP’s digital voice in social engagement and counseled members (70k+) on national media policies.
SOCIAL MEDIA, VOLUNTEER & OUTREACH COORDINATOR
The Exceptional Foundation – Homewood, AL OCT 2015 – Oct 2017
Oversaw the social media practices and advanced marketing initiatives and for the organization’s outreach and participation initiatives. Efforts directly impacted the success of several large-scale events and fundraisers.
Furthered the strategy and collaboration with the development team in seeking various sponsorships.
Planned and executed over 150 ability specific activities for special needs participants.
Directly responsible for the training program of new volunteers and monitored safety practices.
Responsible for driving over 700k organic views to the nonprofit’s video library.
Promoted two major fundraiser events that generated over $500,000 for the organization.
PROGRAM SPECIALIST
Camp Winnataska – Pell City, AL Jun 2009 – Jul 2015
Responsible for program activities and safety protocols for weeklong, summer camp-style events for large groups of elementary and teenage participants.
Managed team-building programs for over 200+ students per day.
Established safety protocols and guidelines that led to a decrease in safety related incidents.
VOLUNTEER POSITIONS – COMMUNITY INVOLVEMENT 2019
Ronald McDonald Junior Board- Member
Public Relations Council of Alabama- Member