R E S U M E
SUMMARY
Highly experienced social media and marketing manager with knowledge of brand identity, growth techniques, content strategies and driving overall user engagement. Emphasis with working in the freelance, hospitality, restaurant, agency, nonprofit sector and alongside government agencies and initiatives.
WORK EXPERIENCE & EDUCATION
SOCIAL MEDIA Freelance
Self-employed Dec 2019 – Present
Social Media curator with proven creative instincts and a deep knowledge of social media trends and the culture surrounding both established and emerging platforms.
Built and executed brand specific social media strategies across 130,000+ followers on Instagram, Facebook, Twitter and LinkedIn through extensive research of analytics, brand-specific messaging and audience identification.
Generated, edited and published unique daily content (copy, images and graphics) to create interesting, relevant and engaging content resulting in an increase of brand following ranging from 4.4% to 440.9% in less than a year.
Created and utilized editorial content calendar for each social media account.
Developed monthly analytic reports showing areas of growth and areas in which social strategies needed to be adjusted accordingly to achieve future growth.
Drafted and published blogs with SEO specific keywords to drive more website traffic.
STYLIST
Bella Bridesmaids – Homewood, AL Sept 2018 – Mar 2020
St. Louis, MO June 2020 – present
Motivated and detail-oriented sales associate providing clients with best-in-class customer service and individualized experience.
Provide outstanding service to customers in a fast-paced working environment.
Attain excellent communication and interpersonal skills needed to manage customer expectations.
Create superior client experience by delivering exceptional customer service, educating clients about the different brands and fostering the relationship developed with clients enhancing brand loyalty.
Demonstrate strong product knowledge while keeping updated on new dresses, designers, styles and fashion trends.
Organize and complete daily financial paperwork and scheduling.
SOCIAL MEDIA MANAGER
KC Prōjects – Homewood, AL oct 2018 – Mar 2019
Lead social media manager for three accounts including design and development of daily content for all social media platforms for 118,164 aggregate followers.
Grew social media following by 69.2% aggregate across platforms.
Developed and implemented creative campaigns, giveaways and promotions to increase client’s reach and brand awareness.
Identified and captured imagery both photography and videography best suiting the targeted market and content goal unique to each platform and client.
Produced and communicated social media analytic reports and updates for client review.
Informed and educated supporting staff on social media programs, initiatives and best practices for social media.
SOCIAL MEDIA & MARKETING MANAGER
Civil Air Patrol, National HQ – Montgomery, AL Nov 2017 – OCT 2018
Responsible for the creation and implementation of all nation-wide social media platforms and digital marketing initiatives within CAP’s strategic goals and national budget parameters; serving over 70,000 members.
Increased national social media reach by 210% aggregate across platforms.
Curated and created digital content to be disseminated among social platforms and website destinations.
Liaised with philanthropy team to achieve fundraising goals in excess of $100,000.
Oversaw weekly statistics and engagement reporting to leadership with directives for future strategies.
Served as CAP’s digital voice in social engagement and counseled members (70k+) on national media policies.
SOCIAL MEDIA, VOLUNTEER & OUTREACH COORDINATOR
The Exceptional Foundation – Homewood, AL OCT 2015 – Oct 2017
Oversaw the social media practices and advanced marketing initiatives and for the organization’s outreach and participation initiatives. Efforts directly impacted the success of several large-scale events and fundraisers.
Furthered the strategy and collaboration with the development team in seeking various sponsorships.
Planned and executed over 150 ability specific activities for special needs participants.
Directly responsible for the training program of new volunteers and monitored safety practices.
Responsible for driving over 700k organic views to the nonprofit’s video library.
Promoted two major fundraiser events that generated over $500,000 for the organization.
PROGRAM SPECIALIST
Camp Winnataska – Pell City, AL Jun 2009 – Jul 2015
Responsible for program activities and safety protocols for weeklong, summer camp-style events for large groups of elementary and teenage participants.
Managed team-building programs for over 200+ students per day.
Established safety protocols and guidelines that led to a decrease in safety related incidents.
VOLUNTEER POSITIONS – COMMUNITY INVOLVEMENT 2019
Ronald McDonald Junior Board- Member
Public Relations Council of Alabama- Member