As a Total Force partner and Auxiliary of the U.S. Air Force, Civil Air Patrol is there to search for and find the lost, provide comfort in times of disaster and work to keep the homeland safe. Its 60,000 members selflessly devote their time, energy and expertise toward the well-being of their communities, while also promoting aviation and related fields through aerospace/STEM education and helping shape future leaders through CAP’s cadet program.
After assuming the role as social media and marketing manager, Civil Air Patrol experienced a 43% increase in Facebook likes from 56,855 to 81,489 likes.
Civil Air Patrol’s Instagram following increased 72% since assuming social media and marketing responsibilities, from 4,174 to 7,159 followers.
Civil Air Patrol’s Twitter following experienced a 21% surge in followers with a total of 1,708 new followers throughout my time as the social media and marketing manager.
Throughout the week, Civil Air Patrol gave insight into the critical U.S. airlines pilot shortage. The campaign explained what CAP was doing to help resolve the issue by partnering with several airlines and the U.S. Air Force. The campaign went further in depth as to how people could become pilots, the benefits of flying with CAP and the future of the flight training program in CAP.
#LearntoFlyCAP Facebook posts reached 219,000 users, Instagram posts gained 4,400 impressions, tweets on Twitter gained 13,300 impressions and the LinkedIn posts gained 14,600 impressions, with an aggregate reach of 251,300.
Civil Air Patrol celebrated 70 years of being the U.S. Air Force auxiliary. The organization shared several ways it has assisted the U.S. Air Force over 70 years.
#70thAnniversaryasUSAFAux Facebook posts reached 68,900 users, Instagram posts gained 13,879 impressions and tweets on Twitter gained 11,336 impressions.
Civil Air Patrol commemorated a painting to be presented to the Pentagon. The painting was transported via CAP vans from Colorado to Washington, D.C. Pictures throughout the convoy were uploaded to social media for followers to track the painting.
#TotalForcePartners Facebook posts reached 32,000 users, Instagram posts gained 7,600 impressions and tweets on Twitter gained 6,900 impressions.
The week of April 15th was National Volunteer Week. Because volunteers make up the majority of Civil Air Patrol, the organization recognized several ways the volunteers aid CAP through a variety of posts.
#NationalVolunteerWeek Facebook posts reached 87,400 users, Instagram posts gained 21,233 impressions and tweets on Twitter gained 34,700 impressions.
In March, Civil Air Patrol participated in Women’s History Month, recognizing several influential women in the organization.
#WomensHistoryMonth Facebook posts reached 19,200 users, Instagram posts gained 4,241 impressions and tweets on Twitter gained 5,000 impressions.
During the month of February, Civil Air Patrol recognized Black History month through several posts.
#BlackHistoryMonth Facebook posts reached 97,400 users, Instagram posts gained 27,709 impressions and tweets on Twitter gained 27,921 impressions.
By creating, editing and producing videos, our volunteers all over the nation were able to get a visual of Civil Air Patrol National Headquarters. The videos helped create a brand image and put faces with names.
The following posts and photos have received the greatest reach of over 100k Facebook users since assuming responsibilities as the social media and marketing manage.