Overview
As a freelance social media manager, I specialize in content creation, brand strategy, and audience engagement to help businesses establish a polished and impactful online presence. Previously, I worked under Aurrie Hicks of Hopson Rae, managing multiple client accounts, and now oversee a diverse portfolio of brands independently.
With a data-driven approach, I tailor strategies to meet each client’s unique goals—whether increasing brand awareness, driving engagement, or boosting conversions. My expertise includes:
Content Strategy & Creation: Crafting compelling visuals and copy that align with each brand’s voice and identity.
Performance Analytics: Tracking monthly insights, identifying trends, and adjusting strategies for continuous growth.
Community Management: Handling both inbound and outbound engagement, fostering authentic connections with audiences.
Organic Growth & Brand Storytelling: Developing engaging narratives that enhance brand loyalty and visibility.
By combining high-quality content, strategic planning, and meaningful engagement, I help businesses elevate their digital presence and connect with their audience in an impactful way.
vestavia Country Club
Image courtesy of Heather Durham Photography
When I took over Vestavia Country Club’s Instagram in March 2021, the account lacked a cohesive brand identity and didn’t fully capture the beauty, elegance, and lifestyle of the club. My primary goal was to elevate the feed’s aesthetic while ensuring members received timely updates on club events through Instagram Stories.
Goals
Refine the tone to reflect the Vestavia Country Club’s sophistication and exclusivity.
Curate high-quality visuals sourced from wedding photographers, golf photographers, and members to create a visually stunning feed.
Implement a consistent posting schedule:
2-3 static posts per week highlighting the club’s scenic beauty, amenities and lifestyle.
Daily Instagram stories providing real-time member updates on events and activities.
One reel every other month to showcase key moments in an engaging, dynamic format.
Maintain inbound engagement, responding to comments and DMs to foster a strong connection with members.
Results
Follower Growth: Increased from 1,724 followers (March 2021) to 3,091 followers—100% organic.
500,00+ views
100,00+ reach
Steady growth in engagement and visibility, all through organic strategies with no paid promotions.
By balancing a refined aesthetic with member-focused updates, I’ve transformed Vestavia Country Club’s social media presence into a beautiful, informative and engaging platform that members take pride in.
Hopson Rae
Table & Thyme, Catering / Hospitality
Instagram | Facebook | LinkedIn | TikTok
Goals
Position as an elevated catering option for all occasions
Create diversified content to grow account engagement
Collaborate with local content creators to grow brand awareness
Drive traffic to website to gain inquiries and grow sales
Results
Awarded 'Best of Birmingham' / Featured in local publications
Grew account to 38,000 followers
Garnered 3M+ impressions in a two-week period
Partnered with 12+ local creators to grow brand awareness through: launch events, giveaways, and event trades
Social = top website referral source
Featured in 'Taste of the South' Magazine's Instagram Reels
Launched / sold new product through social media - $100K sales
B. Happy, Shopping + Retail
Instagram | Facebook
Goals
Pre-launch strategy for grand opening exposure and awareness
Generate excitement and traffic for grand opening day
Showcase brand personality + store owners' passion / personalities
Drive product interest + in-store sales
Results
Gained 60,000 organic impressions grand opening week
Grew following by 50% in two-week period
Garnered earned media at launch
Partnered with local creators for earned promotion at launch
Exceeded opening day sales goals
"How did you hear about us: Instagram" – shoppers daily
Client testimonials of bringing 'JOY' to the neighborhood
Davis Plumbing Co., Construction / Trade
Instagram | Facebook
Goals
Establish a digital presence
Create a social, friendly and local brand personality
Create relatable, humorous content for engagement
Results
Developed a solid strategy, with collaborative client content gaining 20K+ views
Established a humorous brand voice through diversified content
Created an 'Elf on the Shelf' seasonal campaign to drive engagement and shares
Tapped into the plumbing community around the US
Walcox Point
Instagram | Facebook
As the social media manager for Walcox Point, I helped launch the brand’s presence on Instagram, building awareness and engagement from the ground up. Through strategic content creation, engagement, and storytelling, I positioned the lake house as a premier getaway destination, driving interest and inquiries for bookings.
Goals
Establish a digital presence
Increase visibility and attract more bookings
Showcase the lake house’s unique charm, amenities and scenic surroundings through high-quality visuals, reels and engaging captions.Utilize SEO-optimized hashtags, geotags and strategic posting to reach potential renters searching for a relaxing getaway.
Feature seasonal promotions and special offers to drive direct bookings.
Enhance guest engagement build a loyal community
Actively engage with followers through comments, DMs and user-generated content to create an inviting and responsive brand presence.
Share guest testimonials and interactive stories (polls, Q&A, “this or that” posts) to foster excitement and trust.
Encourage guests to tag the property in their photos, resharing their experiences to build social proof and credibility.
Establish Walcox Point as a premier lakefront destination for people in Birmingham, Macon and Chattanooga
Position the rental as more than just a stay—highlight experiences like sunrise coffee on the dock, bonfires by the water, local attractions and outdoor adventures.
Create seasonal content themes (cozy fall getaways, summer boating weekends, winter retreats) to keep content fresh and relevant year-round.
Partner with local businesses, travel and local influencers to expand reach and drive more bookings.
Results
Established grew Walcox Point's Instagram Presence
Successfully launched the Walcox Point Instagram account, creating a cohesive brand identity that showcases the lake house’s charm.
Grew 850 followers organically within a year and a half, increasing visibility among travelers searching for lakefront escapes.
Increased reach and engagement through strategic content
Developed a consistent content strategy, highlighting the property’s amenities, experiences and local attractions.
Top-performing posts and reels featuring (scenic views, before and after renovation, cozy interiors or guest experiences) reached 10k+ accounts and generating over 15k+ views.
Utilized hashtags and user-generated content to maximize organic discoverability.
Built community and guest engagement
Managed inbound engagement, responding to inquiries, comments, and direct messages to convert followers into bookings.
Managed outbound engagement to build a loyal community and keep the audience engaged and invested in Walcox Point.
Encouraged guests to tag Walcox Point in their photos, resharing their content to boost authenticity and social proof.