KC Prōjects PR is a full-service public relations and branding firm in Birmingham, Alabama, that brands companies and positions entrepreneurs, always making the client the top priority. With a passion for what they do, KC Projects focuses on telling the client’s story and moving their business forward.
As the social media manager at KC Prōjects, I managed three social media accounts with an aggregate following of 118,164. The different accounts were Alexander Shunnarah Personal Injury Attorneys, P.C., Slice Pizza and Brew and FuelFox.
Alexander Shunnarah Injury Attorneys, P.C. is a premier Birmingham personal injury law firm known statewide for providing outstanding legal advice and excellent representation. They have recovered hundreds of millions in lawsuits involving personal injury, auto accident, truck accident, motorcycle accident, wrongful death, social security disability, and mass torts throughout the Southeast.
Over the course of five months as the social media manager, the Alexander Shunnarah Personal Injury Attorneys, P.C. social media posts received over 700,000 impressions on Facebook, Instagram, Twitter and LinkedIn. Video content performed the best.
Over the course of three weeks in December, I launched and managed the Shunnarah Seasons of Giving social media campaign for Alexander Shunnarah of Alexander Shunnarah Personal Injury Attorneys, P.C. The campaign included giving away three swag packs, one iPad, purchasing complimentary hair cuts at a local barber shop, donations to shoppers at a local grocery store, and donations to a local shoe drive. The giveaways were posted on Instagram only. All other related campaign posts were on both Instagram and Facebook.
For all social posts throughout the campaign, #ShunnarahsSeasonsofGiving Instagram posts reached 32,169 users, and Facebook posts reached 1,932 users.
Memes were created as supplementary content for Alexander Shunnarah’s social media channels. During my time as the social media manager, I created timely and humorous memes reaching over 160,000 Facebook and Instagram users.
Slice Pizza & Brew is a local pizza restaurant in Birmingham, Alabama. Since 2011, Slice has been making all their pizzas in-house using local ingredients and serving local Alabama brews.
From October 2018 to March 2019, Slice Pizza & Brew saw an average engagement of 16,500 on Facebook, Instagram and Twitter with a 2.3% follower increase across all platforms totaling 34,292 followers.
For a week in February, Slice gave away two $50 gift cards to Slice and four tickets to a local movie theatre for Valentine’s Day. The giveaway was promoted on Instagram only.
The giveaway received 67 entries and 117 likes.
FuelFox is an app-based onsite fuel-delivery service providing a safer, cleaner and more efficient way to fill up personal vehicles and commercial fleets. FuelFox is a Birmingham start-up business that was founded in June 2018.
Over a five month period, FuelFox’s social media platforms saw a 54.1% follower increase and a 14.6% engagement increase across Facebook, Instagram, Twitter and LinkedIn.
For a week in December, FuelFox partnered with a local Birmingham social media blogger to giveaway a 3-month free membership to FuelFox. The giveaway was cross-promoted on Instagram only.
The giveaway received 4,986 aggregate reach and 8,100 aggregate impressions on Instagram.